India: Social Media Landscape - Monitor it now

This took me some time days of work to get this post working. Glad to help the Indian Business Community!

Social Media Landscape in India

On an average people spend 2 hours daily on social networking sites;

33% respondents do not associate with any brand/product on networking sites;

Only 30% respondents have an account/access to Twitter

About 63% of those who took the poll have never engaged with Communities, Groups and Fan pages on networking sites. Among these, more than half join on their own will and a miniscule (11%) would only follow brand endorsements by their friends.

And only 15% say they trust the information provided.

About 37% of the respondents belong to the 26-30 years age group.

And almost 35% of them were professionals with mid-level jobs.

Vote in favour of LinkedIn (45.8%) was way above either YouTube (36.5%) or Twitter (29.6%).

Nearly 80% follow their friends for their pictures.

45% are reading or writing blogs to express ideas and opinions.

Almost 70% of bloggers spend half-an-hour per day -- mostly for gaining information.

The Top 5 categories of Blogs are

Entertainment

Current affairs

Personal

Fashion and Technology

So, despite the hype surrounding the emergence of social media as a preferred mode of brand promotion, chatting and tracking pictures of friends and relatives still top the chart as the most preferred activities. However, that should not serve as a deterrent to marketers. With more people joining the bandwagon, buzz can be created on the Net through online games, quizzes and e-mails. Netizens also would prefer companies communicating through corporate blogs (41.4%), videos/pictures (40.3%) and emails/messages (37.3%).

Social Media Landscape - Monitoring

Businesses often want to know - where they get statistics for Social Media Users

For Facebook Statistics of India - Visit Facebakers 

For Twitter Stats in India - Tweeple

For LinkedIn - LinkedIn Source

For finding a conversation on facebook - YourOpenBook

For knowing the profile of a person on Facebook - Zesty

For Hard to find information on Govt. Sources - Link

For conversation on the global Social Media conversations Social Mention

For analyzing Twitter Profiles Tweet Sentiments

For grading profiles (click the account you wanna grade eg: twitter, FB, LinkedIn) Grader